Honda played a big experiential role with its DreamLab activation. The experience included live cooking demos with influencer Rie McClenny, and a curated selection of vendors offering experimental “Honda-inspired” dishes. The brand also brought its new model, the Honda Prologue, to life with a projection-mapping show. Plus, prizes were up for grabs at the “Lucky Truck.”
Scenic Artist / Environmental Graphic Designer | Honda | Activation Event @ Mama’s Night Market | Quantasy